Exhibiting At A Trade Show
Trade shows represent excellent opportunities for people at all stages of business development. Whether you have just come up with a new idea and want to see if it’s viable, or you’re a long-established business looking to promote your brand and expand into new areas, trade shows could be hugely beneficial to you. These differences might affect how much you spend on attending the show, but this should be proportionate to the value you get back from attending. Here are some points to consider when you’re planning to attend a trade event.
1) Choose wisely
There are many trade shows devoted to specific industries, and in most cases you will be presented with too many choices and be unable to visit them all. Select the ones that you’re most likely to meet great connections at by doing your research and planning ahead. If your competitors or potential investors are going to be there, chances are it’s a good idea for you to attend too.
2) Arrange your booking early
You’ll need to register if you want to set up your brand at a trade exhibition, so get in early and make a booking and you may also save money. There are sometimes different processes involved with getting a place at a particular show and this can take extra time.
3) Make practical plans
You’ll need to decide who from your company is attending the show, how you are going to travel there and if you will be staying overnight. It’s often worth the costs of accommodating your team so you can all devote your time and attention to getting the most out of the show once you’re there.
4) Collect cards and connections
Once you’re at an event, make sure you exchange details and promotional materials with as many potential business partners as possible, while keeping in mind whatever you can learn about what makes them unique and what they seem to be offering. Try to stay professional and casual simultaneously so you can easily make friendly conversation with people without losing track of why you’re both there.
5) Follow up leads
After your event you should have made some good new connections, but it’s unlikely that you’ve secured any new deals so far. After giving people a little time to breathe and get back to work, it’s important that you make use of your new contacts and follow up to discuss business. After all, the whole point of going to a trade show in the first place was to develop your business! If you played it well you should be able to turn those leads into profitable new partnerships.