Why Your Event Might Teach Attendees Nothing

June 21, 2017Event Planning Tips Standard

If you host an event aimed at businesses, professionals or students, you’re most likely trying to impart some knowledge based on your experiences. When this is done right, speeches from respected speakers who have already made a name for themselves can be very inspiring and informative.

However, in some cases, people simply don’t take away any useful information after the event. Even if they find the presentation interesting, they may fail to capitalise on the advice that has been shared with them for a number of reasons.

In order to succeed, attendees at your event must follow all of the following steps without failing at any hurdle.

1) Listen and engage

Firstly, guests need to actually be listening to the speaker and thinking about what is being said so they can understand the lesson to be learned. With a large audience, especially at an event with a lot else going, not everyone will pass this step. However, when the right material is presented well, this should be easy for anyone who’s interested.

2) Retain information

The next crucial step for guests is retaining and remembering anything they have learned. They need to keep this in mind until they can identify the right situation in which to apply the lesson.

3) Apply it in context

This is probably the most difficult step for the vast majority of people. It’s common for people in business who are looking for new solutions to try applying the exact same strategy they learned about recently to their business. This is rarely a perfect fit, and failing to tailor the lesson to a real situation will usually result in failure.

As you have probably experienced personally, it’s often difficult for people to actually learn a lesson properly and take it all the way through to implementing a successful version of that lesson to help themselves or their business perform better. The main reason for this is that people try to learn in different ways, and a few of those ways are simply not effective.

For example, looking at a bullet-point summary of a useful lesson as if it’s the critical formula for success is not a good strategy. Short-cuts rarely work like that, otherwise everyone would be equally successful. Taking the same steps as someone else will only ever bring you to the same destination if you started in exactly the same place. The same applies if you simply memorise the words of the lesson and treat that quote as a key to winning. In both cases, understanding is missing, so the lesson hasn’t been learned.