Capturing great photos from any event you host is always a priority, whether it’s a private event that you want all your guests to remember forever, or pictures from a business event that you’ll use in your marketing materials to promote your brand. Many companies, especially, want to share their pictures all over social media and their own website to generate interest.
But if you’re tasked with arranging the photography for an event, either as a host or a guest, how can you make sure all the best moments are captured and the biggest pitfalls are avoided? Bear in mind these common errors and see if you can dodge them all next time you attend a major event.
Too many subjects
You might think it’s a good idea to capture the entire room in one image if you’re at a large conference, fair or party with a huge number of guests. When you come to look at that picture later, you might notice that no details really stand out and it doesn’t tell as much of a story as you hoped. Shots which are much more focused on one group or even one person can often tell you a lot more about what was going on at that moment.
Not blending in
If you’re the official photographer for an event and you’re trying to get pictures of all the main action, you need to make sure you’re not being disruptive as you move around. Making people pose for staged shots can ruin the atmosphere, so it’s much more effective to fade into the background and use candid shots to get a glimpse of what happens.
At busy events, be wary of distractions popping up accidentally in the background of your shots. You might be able to edit these out later, but it might not be possible. A natural and clear background always makes for a better shot.
If you’re the host of an event, make sure you set up a way for attendees to share their own pictures with you, via social media with a particular hashtag for example. This means you’re likely to get some great shots that your own camera missed.
You might want to upload a few shots online as soon as you snap them, to generate buzz while the event is actually happening, but there is no rush to share the best images with the majority of your followers. Spend time after the event checking your own pictures and other people’s submissions to choose the most impressive images. You can then use these to promote your brand and make your event look as good as possible.…